Designed
To Deliver
Performance.

Your Growth Is Our Mission

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You’ll Be In
Good Company.

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Our Award
Winning Services.

With our expertise, you are next in line for an extraordinary success story. Take a peek at our services.

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Paid Search right arrow

Drive unmatched growth with precision-targeted campaigns.

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Paid Social right arrow

Build deeper connections and drive engagement with social.

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Amazon right arrow

Dominate with tailored strategies that skyrocket sales.

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SEO right arrow

Elevate your online presence with cutting-edge techniques.

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Performance Creative right arrow

In-house team that captivates and converts audiences.

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HubSpot right arrow

Maximize potential with our expert, customized care.

Our Secret Sauce.

Our team has built an unbeatable process that is proven to work, time and time again. Explore how we make the magic happen.

1

Plan

Craft a detailed strategic roadmap aligned with your growth ambitions.

2

Opportunity

Implement data-driven improvements to optimize outcomes and effectiveness.

3

Strategize

Craft bespoke strategies from keywords to creative assets, aimed at your goals.

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4

Test

Strategic testing pinpoints 
the best approaches for solid, measurable gains.

Partner with #TeamBP.

Explore Our Work.

Browse our portfolio of wins. It’s where data meets daring across various industries and goals. After all, it’s about adaptability and innovation.

Valet Living.

Valet Living, a national amenities provider for the multifamily housing industry, needed a refined PPC strategy and accurate performance data after previous attempts failed to yield results. Correcting campaign flaws and focusing on qualified traffic, our team significantly cut wasted spend and improved conversion tracking. This strategy led to a 130% increase in conversion volume without additional spend and a 200% boost in qualified leads, achieving clear insights into lead generation and true cost per acquisition for Valet Living.

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WASTED CLICKS

ADDITIONAL COST

-7,500

$0

+200%

MQLS

CONVERSIONS

+130%

Folks That Made It Happen.

Home Delaney Newhart Associate Director
Paid Social Home Mary Morris Senior
Account Manager Home Nick Daeschner Account Manager Home Adam Baldridge Account Manager
Home Hannah Johnston Head of Creative

Flavcity.

For Shop FlavCity, we optimized Google Merchant Center listings and segmented campaigns by product categories, utilizing high-quality assets and leveraging FlavCity's first-party data for targeted audience engagement. This approach yielded over $180,000 in revenue within the first full month, an 11x ROAS, and a significant uplift in first-time Shopify customers, surpassing initial goals.

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SALES

CPA

+169%

$6.87

8.03%

ACOS

ROAS

11x

Folks That Made It Happen.

Home Dalton Bowlin Associate Director Home Ashley Poling Senior Paid Social Manager Home Madison Ruhling Paid Social Specialist Home Larissa MacDougall Digital Designer

Tanner Tees.

Tanner Tees aimed to enhance their Google Shopping visibility and PPC performance, addressing issues of inaccurate conversion tracking and limited product exposure. By implementing granular Performance Max campaigns and optimizing product feeds, we significantly improved visibility and sales, achieving a standout 7.3x ROAS for key products. This strategic revamp not only boosted revenue but also offered valuable insights for Tanner Tees' product strategy decisions.

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COST PER JOB

CPL

-47%

-43%

+153%

LEAD VOLUME

REVENUE

+153%

Folks That Made It Happen.

Home Brendan McKernan Head of Paid Media Home Kayla Anderson Paid Media Manager Home Paige Fielhauer Digital Designer Home Larissa MacDougall Digital Designer

Explore More
Success Stories.

Why 100+ Brands
Trust Us.

Expertise

We eat complex strategies
for breakfast.

Transparency

We’re like an open book,
but more digital.

Results

We hit targets like it’s our job
(because it is).

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They Were Very Transparent.

“I found BP was very transparent and easy to communicate with throughout the partnership. We always felt like a priority and that they truly care about the work they were producing for Embrace. That definitely showed in the results that were delivered as well.”


Sydney Collins | Paid Media Manager
Embrace Pet Insurance

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Great Synergy + Collaboration.

“Great synergy and collaboration with our account team. The company worked well with our stringent company policies and processes and helped us pioneer a B2B advertising program for the first time. In-person QBRs and a friendly account team helped establish and grow our working relationships.”


Eric Duke | Program Manager
Aston Carter

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Always Goes Above + Beyond.

“Their biggest strength is their outstanding service. Black Propeller always goes above and beyond; they’re willing to do anything we need. Moreover, they understand our business, clients, and process. I don’t think anybody’s had such a strong vision about who we are as they’ve had.”


Lori Stergiou | Sales Director
Metropolitan Bath & Tile

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See More Faces at #TeamBP

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Our Team?

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Snag Some Free
Tips + Tricks

Things We Get
Asked The Most.

When you book a consultation with us we’ll prepare for the meeting by doing our homework. We’ll research your business, your market, and your competition prior to speaking, so that we can dive in to the good stuff during our conversation. At the end of that consultation we’ll both have a pretty good idea of whether or not we’re the right agency for you.

This might sound obvious, but our minimum budget is the budget large enough to reach your goals. We will do the research and make sure that your budget is viable. If we think it’s sufficient to achieve your desired results, that’s big enough for us.

We prioritize building lasting partnerships, believing in the value of commitment to achieve the best results. While we encourage longer-term contracts with incentives for those who are ready to dive deep with us, we understand flexibility is key. If you need a month-to-month arrangement, we’re open to discussing how we can make it work.

Our creative team is our secret weapon. And when you hire us they become your weapon too. While you can take the team with you if you go, you can take everything they create for you. The landing pages, ads, videos – they’re all yours.

Not only will you have access to them, you will own them. And that includes both the accounts you invite us to, as well as the ones we create for you. It’s your ship, we’re just the captains.

We charge a fixed monthly retainer based on your ad spend. We prefer not to charge a percentage of spend like many agencies. Our retainers follow a tiered pricing model where fees are consistent month to month and only change when your ad spend changes significantly.

All of our clients get a fully customized dashboard with the metrics that matter most to their business. You will have access to this dashboard 24/7 and metrics update every 15 minutes. But reporting is about more than just dashboards, it’s about communication. We meet with our clients on a schedule that meets their needs, usually bi-weekly. During these meetings we’ll put context to the numbers on your dashboard and how they relate to the initiatives we’re working on.